July 3, 2012 12:00 AM
" Huzzah! A journalist wants to talk to you about your business! Congratulations!
" But now you have to talk! How do you avoid sweating and stumbling your way through a painfully forgettable interview?
" For most people, as soon as a camera or microphone is pointed at their face, they lose 40 IQ points and forget everything they know, becoming the proverbial deer in the headlights.
Sometimes nerves aren't even the issue, but rather a difficulty conveying one's passion for the subject matter. I’ve seen brilliant, truly hilarious people come across as the most boring dead fish imaginable. Don't let this be you!
Here are a few simple tips for making your media interview memorable and fun, so you can achieve maximum impact for your business.
Give yourself a game plan
Think beforehand of a few key points you want to communicate. You can’t count on the interviewer to read your mind and know to ask the “right” questions. If you go in with a blank slate, you may just ramble and not get to say what you thought was most important "
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Monday, July 02, 2012 by Wall Street Journal
Young dancers from all over the country had the opportunity of a lifetime on Sunday. One hundred student performers, between the ages of 7 and 18, got to spend two hours of quality time with the Tony-award winning choreographer Christopher Gattelli.Read more
Tuesday, July 03, 2012 by Lincoln Courier
By all appearances, Lincoln Community High School football lineman Austin Brummett is every American Friday night warrior.Read more
Monday, July 02, 2012 by Reuters
LONDON, July 2 (Reuters) - Next Monday will be a day toremember for Lewis Hamilton, regardless of who wins his homeBritish Grand Prix the day before.McLaren's 2008 Formula One world champion is due.Read more
Monday, July 02, 2012 by Royal Oak Daily Tribune
And to paraphrase one of his biggest hits, good times have never looked so good. Currently on tour, Diamond is still shining from what he calls “a year of acceptance for me” in 2011. It started with his March 2011 induction into the Rock and Roll Hall ...Read more