How to Shine in a Media Interview

July 3, 2012 12:00 AM

" Huzzah! A journalist wants to talk to you about your business! Congratulations!

" But now you have to talk! How do you avoid sweating and stumbling your way through a painfully forgettable interview?

" For most people, as soon as a camera or microphone is pointed at their face, they lose 40 IQ points and forget everything they know, becoming the proverbial deer in the headlights.

Sometimes nerves aren't even the issue, but rather a difficulty conveying one's passion for the subject matter. I’ve seen brilliant, truly hilarious people come across as the most boring dead fish imaginable. Don't let this be you!

Here are a few simple tips for making your media interview memorable and fun, so you can achieve maximum impact for your business.

Give yourself a game plan

Think beforehand of a few key points you want to communicate. You can’t count on the interviewer to read your mind and know to ask the “right” questions. If you go in with a blank slate, you may just ramble and not get to say what you thought was most important "

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