It must also have strong qualities of ManagerBeing a former represents an enormous responsibilityIt appears that the largest bidders in this operation are collectors for a long time It does not sell by vocation but by dutyAnd the principal residenceIt is the same and ethical fair trade car with hybrid engineIts operating gross margin increased by 1 point to 29Monthly growth beats the jump in November 64This expatriation was not made to scare himOne month will be required to unblock the fundsThe atmosphere may be a little sluggish in Barcelona, which opens today the Mobile World Congress, the major annual event of mobile telephony. It is likely that the economic crisis will be all the conversations among some 60,000 visitors expected. Because, for the first time since 2001, sales of terminals should withdraw from 5 to 10 this year. A blow for a sector hitherto accustomed to double-digit growth rates. But the cap of the 4 billion people equipped with a mobile has just been crossed and, given the economic context, consumers now think twice before to afford the Cree last phone.
With this new situation, manufacturers are seeking new growth relays. They multiply the launches of "smartphones", these phones for accessing a variety of multimedia services. Because, in a global market in decline, this segment is growing. According to Credit Switzerland, "smartphones" represented last year 12 of overall sales of mobile in volume but 30 in value. And the Bank believe that they represent as early as next year 20 of the market volume and half of the turnover of the industry.
Nokia, Samsung, LG will all introduce new models in Barcelona. But these historical of the mobile are increasingly facing by new entrants. Computer groups and the heavy weight of the Internet is sluiced into the breach, seeking to grant a slice of the pie represents the mobile Internet. After Apple and its iPhone, the Taiwanese Asus and Acer will in turn launch of "smartphones" in Barcelona. And the American Dell could follow them suit.
New gateway to the world of the Web, these "smartphones" are all equipped with an operating system. And it is also on the ground that the battle is raging. Several equipped phones Android operating system developed by Google should be announced, including one by Huawei Chinese. Seeing its market share erode in RIM (the manufacturer of the BlackBerry) and Apple, Microsoft will also take advantage of Barcelona to announce a new version of its Windows Mobile.
Retain the consumer
"Mobile become a new way of marketing content and services, explains Thomas Husson, analyst at the Office of studies Forrester." The control of the home screen of the phone and access to the content becomes a key issue. "Then again, Apple struck a great blow last summer, with the release of its AppStore, an online store that allows for a touch of the finger on the screen, download applications (games, professional tools, social networks...): more than 15,000 have already been designed for the iPhone and 500 million have been downloaded in six months. A new wealth for the society (in which the developer reverse 30 of the price) and a means of keeping the consumer to the manufacturer.
"The success of the AppStore has shown that the ease of use and a new economic model of distribution of the content could revolutionize the use," says Thomas Husson. Access to multimedia services since his motive will be one of the major themes of the show. With its Portal Ovi, Nokia seeks to develop in the services and should present its own download store. But it will not be the only one. Microsoft will do the same. It should also rely on the operators, the development of mobile services is a key issue to offset the decline in voice revenues. If Apple does not participate in the show, it will be reflected in most of the announcements of the actors. A new shot of the American force.
