There were fair trade, sales of charity and the gala dinners for the benefit of a good cause, there is now thank you, new place opened Thursday last by Marie-France and Bernard Cohen (), the founders of Bonpoint, brand of stylish children's clothing that they have transferred in whole two years ago.
The marriage of fashion and decoration, the alliance of the rare and the daily, classic and avant-garde, mixing and safe values young talents: is all this at a time that offers to the public this new area of 1,400 square metres constructed by Valérie Mazerat architect in the former premises of the manufacturer of tissue Braquenié, boulevard Beaumarchaison the edge of the Marais and the Bastille in Paris. "When we sold Bonpoint, said us that we had another ten years before us to be effective and to carry out a project which would take to heart", says the owner of the premises, Bernard Cohen, sixty-seven years, the "Manager" of the duo he formed with his wife or, rather, as he defined himself "exploiter of his talent."

Original idea: support associations working in the development and education of children in poorer as Madagascar where Bonpoint made a part of its collections, dresses embroidered in salopettes in particular. Hence this thank you name, which is in fact a "thanks to Bonpoint". Bernard Cohen is ambitious because it's not refund a percentage of the profits generated by the new store, but the majority of revenue it will generate once paid operating costs, payment of suppliers and service providers. "Our goal is not to enrich us by creating a new concept of boutique", he explains. To keep a greater freedom of manoeuvre on the manner in which the money will be used, thank you, adopt not Foundation status. Its creator refers to the creation of an "Endowment Fund" which it negotiates the articles from the tax administration.
Giant Kaleidoscope
It gets not. Though they had revolutionized in the mid-1980s, BCBG version pallid warheads codes, Marie-France and Bernard Cohen fall stack-hair in the spirit of the time. From the ultra "marketés" concepts, thank you looks like a giant Kaleidoscope that coexist, as in the Bazaar, the expensive and the one with the cheap: Baccarat vase, fine Wedgwood and Rosenthal porcelain alongside on the shelves of modest bowls picnic bamboo or unbreakable plates coloured melanin... Objects of patiently Heather yarns sights, findings gleaned in the souks or stocks of old factories, "stuff" of hotels are juxtaposed with the creations of great design, Thonet, Vitra, Cappellini... "It's like a real House, there is everything with in thread: consistency of fact to last objects that corresponds to the desire that we all buy less but better", argues Jean-Luc Istria Colonna the creator of the resonances stores first way which, with Daniel Rozensztroch, designed the House Party. Thank you also is editor of furniture and produce way European suppliers (always), as the deep sofa three-seater with 100 proposed feathers in lin 10 colours to match with the bed linen. Rattan seat edited by Drucker to thank you, that provides the most beautiful terraces of France and Navarre, or these models Tolix metal red, black and white. "Our partners have rather a profile of family SMEs close to our mode of operation and when working with major publishers of design, it's emblematic parts of their style: example, the new edition of the Thonet of Adolf Loos Chair that we associate with a recent creation of Hermann Czech", said it still. Same eclectic range mode. Marie-France Cohen selected brands and designers of the moment (Isabel Marant, Barbara Bui, Prairie in Paris, Marie Gas...) she associated with clothing or accessories vintage. There is also a collection thank you thank you, basic price very studied, between 40 and 170 euros. Without forgetting the pieces given by actors, singers, celebrities whose name appears on the label (flattery of the ego of the future purchasers) and models offered by big names of luxury: Yves Saint Laurent, Azzaro, Paul Smith, Martin Margiela Marni, Stella McCartney... Ditto for perfumes Annick Goutal including 6 juice are sold in fountains, cheaper than in their official packaging.
Full district bobo, the new store of the Cohen is the clientele of young people who start in life as those who ignore the purpose of difficult months. Usability, it includes, as it is now a place of exhibition for artists (vast wall that can not miss entering), a bookseller coffee, to read and buy books of opportunity, an open cafeteria on a small garden. Beautiful buttons or Liberty lovers will find their happiness in the haberdashery. Want flowers Christian Tortu is the "resident florist", unless, for much less, you opt for a simple bouquet of foliage chosen by Agathe.