The correctness of intuitions is measured that hindsight would have told Mr de La Palice. Danone and Publicis have proven both yesterday. It is because it took time toggle measurement to media and digital advertising that Maurice Lévy armed his boat for the storm and that revenues grew in the fourth quarter, as rates fell of Omnicom, the world number one. The achievement of profitability exceeding the expectations of the market suggests that he laid the groundwork to opening, as he hopes, the podium of the improved operating margin of the sector in 2009. In the same way, Franck Riboud collects the benefits of the treatment of health that he has prescribed to Danone. The "produced" it thus offers to consumers therefore seems to attract them even in sullen weather, Chinese babies, by swallowing his small jars, boosting its growth in China for conscious Westerners to their transit who bought more than 2.5 billion euros of Activia. The evidence of how he spent quarter of all hazards, this "Q4" 2008 examined by analysts, with an increase of 6 of its sales. What to give him the necessary to engage cleanly to increase by 10 this year its earnings per share and calming a shareholder whose title but fell twice faster that CAC 40 index since early January.
Iron Cross

ArcelorMittal and Peugeot are for the head of the CAC 40 since early January with respective increases of 20 and 15, but it is time their only point common. In steel producers are apparently better than consumers. While the automaker is preparing for the "unprecedented difficulties" and displays 343 million euros in losses, its main supplier of steel cash profit, while declining, but still 6.4 billion. At her bulimia of acquisitions, Lakshmi Mittal could suggest that he was asleep in the illusion of continuous growth, pushing the stock exchange to wonder about the validity of the model and to divide its action by 4 between June and October. The speed of its reaction showed that Tiger slept in one eye. In the fall of its markets, it was early in the fourth quarter cut in its workforce to a level much higher than that of the decline in demand and production. What serve its stock quickly and hope to rebound in the second quarter. It also has to do this on Government stimulus plans. No East-cepas a fair return for the one who has probably forgotten the presidential recommendations for the preservation of employment, but not those relating to dividends because it denies half of their shareholders.
A century after
A forewarned forearmed. Ten weeks after taking the helm of Sanofi-Aventis, Chris Viehbacher is just to not remind Edward Smith, Captain assured the single crossing of the "Titanic". Their situation is similar as two drops of water. His ship is superb. He favourably surprised observers in manoeuvring in an environment plus difficult with a net profit over the last year (excluding exceptional) EUR 7 billion. Under the thrust of his "" operating cash flow ( 19), it will be cleared bunkers of the lack of debt remaining before the end of the year. However, by 2012, a century after the sinking of the famous transatlantic, he meet head-on the generics iceberg which sank for other large pharmaceutical vessels. Double the sales of its star insulin and increased by 50 in emerging countries, such as hope his captain, would fill that two-thirds of the hole in the hull that could reach 30 of the turnover. The increase in sales of vaccines, drugs without a prescription, the reduction of the costs and some targeted acquisitions would achieve an ambitious goal that remains. To Mr Smith, Chris Viehbacher was in any case a major asset: he already knows its craft that are not unsinkable.