It is not restricted to the massacred valuesWhen less oil need ideas of substitutionBecause Picasso is not a monolithic beingAccording to the Financial Times News CorpFinally we focus on the hero of the story6 the month previous but less did the consensus 0As such we behave as if we were an order Considerations which lead all right in ChinaThe degradation of the environment is obviousShe still overshadowed in the past six monthsSome remained perplexed when it is displayed on their computer screen, the message from the Assistant: "the person who has forgotten his BB in the bathroom of the seventh can come and get it back to my Office." The BB in question A BlackBerry. "The message has destabilized a!", recalls a consultant. "In the same vein, I arrived in the Office, my superior hierarchical had made me visit local said:"here are the Office by Jean-Luc, vipi is and there is that of Marc, who will soon be vipi...", he says.". Well, I had ten minutes before asking what vipi. ""Vipi The pronunciation English initials of... vice President.
The business language to share. Gibberish to the uninitiated. A warlike language, "chewing-gum" or almost mystical for others. "It is an identity language," explains the terminologist Dardo de Vecchi linguist, who is studying the modes of expression in the professional sphere since 1995. "The company has its sociolect, its own social dialect." One who speaks Renault does not use the same vocabulary as a Peugeot. "It reflects the unique manner in which it is organized and operates with his own words. "Say: tell me how you talk, I will tell you where you work", continues the linguist. Difficult if we think that the language of a society is also home to the specific language of amount of functions (finance, marketing, legal, etc.). The vocabulary of the lawyer who signs synallagmatic contracts differs very researcher in R & D faced with its "Allen" (prototypes), acronyms of the ISD (Director of the systems of information, therefore, the computer), the jargon of the ACE of the marketing enthusiast of 'premiumisation' (Upselling), "low cost" and "corporatization" marks and the expert in pub who swear by campaigns "clear".
Fashion phenomena
The language of the Office does not escape the phenomena of mode: any external message now includes the words "sustainable development" or "CSR" (corporate social responsibility). On the communicating, they have more than an idea in mind: "spinner" clients, like the "spin doctors" always quick to concoct stories to original angle. Another novelty, since the crisis, the term "resilience", much to the neurologist and psychiatrist Boris Cyrulnik, now sleeps in financial vocabulary expressions "pricing" of the risk (risk assessment) and "bad bank". In the Council a medium where we talk about industry in place of activity we want positioning "sioux" of those who seduce customers with solutions not "quick and dirty" (fast, poorly made). Finally, for their part, advertising agencies are gentle eyes to the "prosumer" (proactive consumer) and to the "early adoption" (the one who adopts a trend faster than others).
"Far from the folk jargon which amuses everyone, professional speaking has real utility: he said knowledge of the company.". "Mainly, it is a source of economic efficiency but, few groups are drawing part" said Dardo de Vecchi. In the event of merger, for example, few companies believe to align on a common semantic. "However, the employees of the combined entities do not give the same meaning and the same value the words", says the linguist. "When, for some,"rex"meaning operating income, for others, it is a return on experience", prevents Didier Plas, CEO of Genitech. Attention therefore to errors of interpretation.
Abbreviations, acronyms and franglais
Or semantic Charter companies shrink their communication to a stack of abbreviations, acronyms and franglais autour. "It's true, I'm talking about"corporate"speech or products"brander"that need to manage the brand, recognizes Ilinca Oancea, head of communication and marketing of the Arca heritage group.". "I've long worked in an anglo-saxon universe," does. "And there is this need to go always faster..." But, I assure you, it is worse in the middle of the pub and video games! "A professional of the pub confirms:"we sometimes, for example, to seek a "keyword" for the "search". And explain that, in any event, that is skilful to seek "a key word from which launch a policy of listing on the Web" would be watched of a strange air. "But it is a language between us, continues the same witness." For any commercial contact, it popularizes and diving in the glossary of the client like lawyers, auditors, consultants, Editor's note. "What do some nice finds. The aviation industry has, for example, his "pax" (passengers), "TO" (tour operators) and other surbooks (overbooking) and the Bank its products "Vanilla" (financial commodities). If "placed the bag" to SNCF: is on strike. And when "everything is nominal" in the defence sector, it is taking time. "In the"retail"the distribution in good French sector, it speaks of branches in the place and place shops, MRO to designate our monthly business magazines and relooking when it comes to store paint stroke", explains Sandrine Lilienfeld, NafNaf President.
Patrick Deleau, President and founder of Legal Suite (legal software), says Yes to professional language, essential tool of communication, but not jargon. "The jargon is a tribal approach of withdrawal or exclusion, he continues." It is also a way to hide in or to the clan of those who know. "" Frankly, in my view, is not a question of snobbery but tics and clicks: I "prioritizes", I am the "Prez" presentations, I'm in "call," Conference call, I start for "Yep!" and I always try to "leverager" improve something, including at home, where I do my "to do" list ", recognizes an employee.
In the discussions private
Problem: increasingly, the vocabulary of the work catching up employees in the private discussions. "I"booked"my weekend of week 32 and attached to my cousin Stéphanie 28 as"deadline"deadline for his response", cite the Isnards Alexander and Thomas Zuber in the glossary of their common book "open space I was killing". For the philosopher, Michela Marzano, this illustrates the stroke of genius of a managerial literature which organizes deliberately via 'cuisine of life guides' the telescoping of the areas of labour and the respondent. What throwing disorder among those struggling to reconcile their professional activity and their aspirations. Because the employees are increasingly "checker" tables "available" in restaurants, to "return to the faster to you", to give their "feedback" rather than their point of view, to seek to be "on the good trend", to "manage" their fitness, their stress or their personal conflicts or even to "cast" and then "benchmark" (compare) different nannies for the custody of the last. Some go to take the step of the sphere very very private. This is the case of this consultant who put in practice a technique of "feedback" in force in his Office when things went wrong with his girlfriend. "I have outlined the facts fact based, I spoke of my felt and I suggested him some points for improvement...". "At the déconfite mine, assumed that the method has failed in his love life. Professional jargon and techniques have their limits.
