Proximity coupled with easy turns into proxilité

January 30, 2012 12:00 AM Photo credits: the results of the study on the markets of future 2008-2012 conducted in June 2008 by the Higher Council of the order of accountants.

10 Years ago, the mp3 players, free press, reality TV and the blogs did not exist. What will be the next few years A study on the markets of the future 2008-2012 conducted in June 2008, the Higher Council of the order of Chartered Accountants has identified 10 trends emerging, sometimes already existing products or services. A bible for the use of entrepreneurs!

See the "markets of the future" blog of the order of accountants.

Sustainable ecology

Today, the world became aware of the importance of environmental issues. Brands and companies will have to engage more transparency and traceability: consumers want to be players in choosing their purchases with knowledge. Future services and products should therefore be placed under the sign of the "sustainable": economical materials, recyclable packagings, training in global savoir-faire, private meteorologists to anticipate the consequences of the climatic upheavals All sectors are concerned.

The "proxilité".

Proximity coupled with easy turns into "proxilité". It's restore meaning to local activity, to complete a sometimes insufficient public service and to reduce the distances involved, given the prospects of rising fuel costs. The objective is to combine individual interests and collective interest. Could attend the birth or rebirth of trades which facilitate the lives of people on a daily basis: carrier of packages to takes its races, of district property, parallel delivery services, garage Clearly, services to the person in the broad sense.

"Simply & less."

After years of "throwaway", the French now want to buy more soberly, on behalf of the "voluntary simplicity". With awareness of the issues of sustainable development decision-making, they wish to give meaning to their act of purchase. Consumers will thus find products guides, which provide a certain serenity: unique product or variety stores reduced design sober but elegant, architects of zen Interior, the organisers of trips "without phone" or "computer"... Attention however do not fall into the culpabilisateur activism: purchase must remain a pleasure!

The intangible

A new relationship with the brands began to settle, to propose to consumers of products with a story and build loyalty through novel experiments. The idea is to make art more accessible, to make the customer feel valued by the mark, and not regarded as a simple purse and luxury. Beyond the technical arguments, will therefore have to sell the dream: simple products designed by recognized artists, agencies in surprise"relational" who will manage animation of marks and their event calendar, ephemeral stores, the cultural agencies for intermediation between the artistic sphere and enterprises or communities locales

Self image

The high consumption of media makes people more sensitive to their own image: the aesthetic requirement reinforces, for itself as for the others. Each will seek to treat his appearance to control the message given to others and to reassure oneself. New uses should develop: products that make younger, more beautiful, more strong services health and beauty at home or in business by combining movement with several customers, of "final touch" coming to refine the details of clothing or hairdressers But also coaching to learn to accept her body as it is.

Low cost

With the general decline in the purchasing power of consumers want to buy their products at small price and nearest them to reduce their movements. The objective is to save time and money in his daily life. On commodities including, there is no point to offer 20 different brands! A collection of stores low cost should therefore appear, via small surfaces on some commodities or large hyper simplified surfaces. All areas of activity will be affected more or less long term: potatoes low cost taxis low cost, low cost, low cost medical English courses While maintaining quality and reliability.

Several generations

The current aging of the population, with departures in retirement of the baby boomers, requires rethinking the intergenerational gateways. The age barrier, the professional experiences of seniors can benefit the young assets, through the transfer of skills, or even the re-employment of retirees. This new solidarity could translate websites of platform of intergenerational exchanges, temping agencies specialized in the use of seniors, baby sitter âgés networks Seniors are also a target for consumer specific and not yet sufficiently recognized: it must offer products and services that meet their needs.

"Creator".

After the product customization (choice of colours, shells, of motifs), brands must now go further, to "design by the consumer": creativity tools made available to the client to create its own products. Companies could benefit from new ideas, while rewarding and generating loyalty customers. New players could develop on this niche: from the creators of personalization software, personal coaches of artistic expression, participatory restaurants, film producers to write to particuliers

Objective zero stress!A cross-cutting trend emerges: between concern on the purchasing power and stressful urban environment, consumers are looking for relaxation and reinsurance. Many opportunities are therefore looking in this direction: Wellness coaches, with master queue zen, masseurs of embouteillage All proposed nearby shops and at competitive rates, of course! L.J.

"Imagine your city."

Cities too crowded, inadequate transportation, housing patterns too exigües Urban life suffers from lack of space and individualism. Should therefore develop multimodal transport and invent new venues for sharing and mixed. On the architectural plan, incorporating sets shops, homes and offices should develop. For transportation, alternatives could emerge: taxi-scooters, minibus for fixed route and pay varying detours, complementary services in each type of station (train station, airport, bus station)... New places of life might also occur, where each could both eating and discuss with each other.

The ephemeral

The relationship to the objects and the concept of property changing. Some products are very expensive while they are little used, such as the clothing of children or vacation homes! Rent, barter or purchase-sale opportunities are beginning to flourish in many areas of consumption. "Temporary ownership" products increases indeed considerable purchasing power and the standard of living of each. If the DVD or car rentals is already largely entered in morals, the rental of books, toys for children or scooters may also develop. And tomorrow, why not rent works of art, furniture or crafts aid