This requires that give meaning to the crisis

The crisis has plunged the French in a State of extreme confusion. It is experienced by our fellow citizens as a mental be economic shock, a loss of meaning, a crisis of understanding: they were overwhelmed by the numbers they have heard and who were in their ears just incredible, both those lost by major banking and financial groups than those found and injected by the States in the economy to revive activity. Consumers were submerged by the flood of the facts and the more ominous words to each others dumped on them by the media over the last few months: rotten Fund products toxic, financial tsunami, stock market storm...

This crisis is a crisis of morality, which involves the excesses of a society dominated by the financialisation of the economy, a society that has lost sight human benefit money. She asked each of us a whole series of fundamental questions: our relationship to money, work, consumption, the care we owe to the world etc. It poses the question of how it has happened and that the chain of responsibilities. It is a systemic crisis. There is not a few heads that it would suffice to bring down. Everyone is guilty. The loss of meaning reinforces the chaos. As long as society has not found a bit of meaning and mental order, balance, no project, no text, no plan, he was named "stimulus", will not succeed to reintroduce a consistency in the society. It is the reign of anomie. It is such that it is very difficult for a normal consumer to project itself in the future and to engage in large purchases. The desire, the appetite are inhibited.

And yet, a promising horizon emerges in consciences. When it queries the consumer, there is that it considers that the crisis can be beneficial and that evil can get a good. This requires that give meaning to the crisis. It is not enough to call for a morality of financial capitalism of incantatory manner. The crisis calls for new behaviors, new values, new ways of being and living together. It is this that she is positive, and such that it is positivée. New forms of consumption are expected, more reasoned and more sustainable, more social. It's less to and more to be. It is to eat differently, but still less consumerism, by more attention to the world and others.

There is a pan of consumption which will resume when the meaning will be returned. A way of reintroducing the meaning, for example, is to reconcile in automobile economy and ecology. "Bonus case" is an economic boon for the consumer. She is also a chance for the planet. The crisis pushes to a consumption which would have societal virtues. It would be better from this point of view, a "bonus to the reduction of the greenhouse effect" as a "bonus case".

Must be that the company gives its offers flat and clearly formulates this perspective, its products and its communication. And it must also be well satisfied of this perspective politics and stimulates, accompanies, channelling these developments by giving a citizen and social sense to the consumer. The crisis is a crisis of meaning, to get together, it "give meaning to the crisis."

Attention, the next appointment results 2008 of the major groups is essential: according to the remuneration that is will provide the leadership and the dividends distributed to shareholders, opinion decide. It will know if the crisis relief efforts are fairly shared. If this was not the case, may fear that a deep sense of injustice lead to add the chaos of the street to the economic and financial chaos.