Being a former represents an enormous responsibility

Sciences po and HEC invested a hesitant New York at the end of January, for each to launch their first campaign fundraising from companies, but also former students. While the financial crisis is still as acute, both institutions are seeking 100 million euros over the next five years, including some overseas. "The economic crisis will slow us down." "But as long as we are few on the playing field, must be that we as much as possible," says Richard Descoings, Director General of Sciences po, CET competition in this field seems not care.

Exempt donations

To get to the pitch, two institutions obtained benefit a "501 (c) (3)" form, which allows to exempt donations to the American tax authorities. Sciences po, which will create an ad hoc us Foundation, even took the services of a specialized company, Archimedes Philanthropy Partners. HEC, in New York, receives support from Elsa Berry, an alumna of the school and the patron saint of "corporate finance" BNP Paribas. President of the board of trustees of high school French of New York, she has extensive experience in fundraising.

The objectives of the two schools are similar: climb the world rankings, boost educational tools, recruit among the best teachers and attract the best students. Awards of excellence ".

In this undertaking, the style of the two schools decided clearly. Sciences po sought to charm. CET to be effective. Each institution had a guest star to attract crowds: Dominique Strauss-Kahn, Director General of the IMF, Sciences po, Daniel Bernard, former boss of Carrefour, for CET. The school of the rue Saint-Guillaume invited 250 people to a great dinner. Side business school, a simple cocktail was enough to gather a hundred elders. "It that we are recognized as an institution of world stature." "The United States is a major issue, it must take a step," said Bernard Ramanantsoa, the Director General of CET.

Sciences po has already raised EUR 25 million since the launch of his campaign in 2007 and was able to announce $ 1 million in New York. "I give 600,000 dollars, Editor's note to encourage diversity", said David Azéma, Director-General delegate for finance and strategy of the SNCF at the dinner. For its part, HEC has already obtained pledges EUR 43 million and hopes to raise 5 million. Already, the school of Jouy-en-Josas was able to announce in New York have raised EUR 1.5 million. "Being a former represents an enormous responsibility." "It has to be the reflex to give, is like a muscle, it is grown," insisted Xavier Romatet, President of the Association of former students of CET.

The competition for donors, especially corporations, is not as American institutions. The British, and in particular Cambridge, became very active. But others are also. IESE Business School, the school of management of the University of Navarre in Spain, is being foothold in New York and is raising the $ 19 million required to restore a building on 57th Street. Insead, for its part, is also on its permanent established in New York.

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