3 billion pounds if markets still fell by 406 of the household budget in the Insee indexTotal costs would far exceed the benefitsThis market will not dry up any time soonAmbitious targetThe financial dimension is fearHuge productivity gains weighed on pricesSometimes the timing is not to the appointmentNeed to keep some flexibility and stay pragmatic on investment opportunitiesHowever on the first two points Kouchner was very lowThe auto issue is organized in WashingtonIt has the air of nothing and he already has everything. A thirty-seven years, Arthur Sa'dun look very "charming" mad dog, a childish smile and sudden wariness is now among the most powerful advertising market: Maurice Lévy, head of the Executive Board of Publicis Worldwide, has entrusted the chairmanship of the French subsidiary, after named it boss of the Parisian Agency on December 5, 2006. Route straight flawlessly, disarming ease, the man also has a sympathy capital which is one of the most popular leaders of the profession. Difficult yet to imagine that it was not necessary in this silhouette so smooth a measure of hardness to supplant both spurring ego. Just admit be "a great anxiety". A good sign, however: since a few months, Arthur Sa'dun, began to carve out a reputation as peacemaker deals and Kings, is also the enemy: "is the grocer of Publicis: it would sell of pareos in an Eskimaudes!" exclaims one of his critics.
1992 Arthur Sa'dun arrives in Santiago's Chile, weighted two phone numbers and of the European Business School diploma. He came to mount his small business. All the young wolves with long teeth then dream of this. But all did not have his appetite for success, ability to work, dress him, today, Publicis, is in his Office as early as 7: 15 pm and is and BlackBerry to midnight, each of his evenings are devoted to a dinner with clients. Time for a private life It stretches its endless silhouette, begs: "Hmmm...". "Her six year old daughter focused all its priorities.
Not the religion of money
However, there is no money in the Sa'dun religion. And very early on, his father, grand-resistant, consultant and co-founder of Ipsos, put his son in custody: "If you want to earn money, am not consultant: sell jeans!" Arthur Sa'dun takes the word or almost. It tackles the Chilean textile market, mounting his own communications firm, Z Group. But a large degree lacks access to another dimension. After having yielded Z to the BBDO network, he joined Insead in 1998.
The suite is known: Arthur joined Sa'dun TBWA/Paris in 1999, in was appointed President in 2003. But in October 2006, Maurice Lévy calls it, persuaded him, the seduced: "when Maurice Lévy calls you, the adventure does not deny. When he left take the Chair of Publicis, it leaves behind an elected TBWA/Paris agency four times of the year at Cannes and posting growth in double digits without interruption since 2003.
His arrival in Publicis Board, discovering an agency destabilized, Arthur Sa'dun takes the opposite of his predecessor, Christophe Lambert. It does not move an ear. No interview, not even the shadow of a forum. The method satisfies. The clients come: the Agency annual growth of 20 since 2006 and, end of 2008, is dedicated "best creative agency of the year". What justify the baton of Marshal Maurice Lévy tends to that as a young man by appointing him to the Presidency of the Publicis group, in place and place of Philippe Lentschener. But, of course, the market facing the next March: the Chair of Maurice Lévy, who announced his departure to end 2012. Spin of the latter in an interview on BFM: "we're going to let Arthur do its job...". And we're going to let it grow.
