For example Peugeot is in tenth place with 189 million

Specialist studies on sports marketing, Director of the Institute TNS Sport explains why sponsorship entry tickets are not yet experiencing deflation.

Each year you establish the ticket of entry of the sponsorship for the French market. For 2009, do you see a decline linked to the financial and economic crisis

From a general point of view, there is no decline. There is even a significant increase to two sports: rugby and handball. For rugby, it is the result of the World Cup 2007, which, despite the disappointing outcome of the France team, helped to make this most popular discipline and which has been perceived globally as a beautiful event. The fact. For the handball, it is the result of the victory of the "Experts" at the Beijing Games. Performance confirmed brilliantly at the recent World Championships. Contracts for other sports, registered stability lies in the nature for sponsoring sports sports sponsorship, la la enregistrée recorded takes, stabilité takes des des stabilité tient des tient is contrats de autres sports, la stabilité enregistrée tient à la nature des Pour sponsoring sports, la enregistrée tient, stabilité tient des tient la ce tient la la it takes against situational hazards. Traditionally, sponsors are reluctant to suddenly cut their commitments, which would return a bad image and would light their own difficulties. Overall, finally, it notes that sports sponsorship is a mode of communication little expensive, compared to the others, and has a real effectiveness.

Will there there be any effect of the crisis

One cannot say that. The value of rights, in particular the media sports premium rights, doesn't move, for the moment. However, sponsors will make savings on the expenditure of activation of their programs. On public relations. This is less. Generally, one can say that the crisis will harden the negotiations. If the amount remains intact entry tickets, payer has the power to ask more constant investment. In the end, measure the effect of the crisis in the operating account of the rights holders to offer more for the same price. For the overall economy of the sport, hospitality (public relations, Editor's note) post will be thus affected, and derivatives. I hoped a time that it would also be the case of ticketing, but apparently, according to the figures of the Ligue 1 football, this is not as blatant. Go to a sports show is all the more valuable entertainment that the economic context is difficult.

You say that sponsorship is cheap. Can you clarify what

If we take the whole of the entry tickets that we, we arrive at a total of EUR 167 million for 107 different sponsoring media. This addition is moot, but you can compare that total with advertisers advertising investments. In 2008, according to our surveys, Renault was the first with EUR 414 million gross, i.e. an increase of 25 from 2007. For example, Peugeot is in tenth place, with 189 million. For a lower cost, if it takes our 167 million, these advertisers could buy all media French sponsorship for a year! Overall, the sponsorship has several springs. It allows to obtain visibility and notoriety, to the "B to B", including public relations, to internal communication, not to mention the social actions which highlight the social responsibility of companies. If the objectives of the sponsor are clear, they register in the long term, if they are implemented by professionals, internally or externally, and if they are measured each specifically, efficiency is certain. For a reasonable cost.