is an excellent alternative for those who taken hardly the meatThis represents 1 of their market capitalization compared to 1We would be the losers for resurgence of protectionismHowever the former sectors are more conducive4 billion for Caisses d'Epargne Crédit Mutuel 7But their stock treatment has not been the sameTHE FUTUREAN EXCEPTIONby Hakim El KarouiEd5 today with a near twothirds debt ratioWhat give buttons to European manufacturers3 million equivalent barrels oil per day or 5At first glance, it is a paradox. Tony Parker, French star in the NBA, the North American Basketball Championship, triple champion with the San Antonio Spurs, put its future on the development of the Euroleague, the European Championship in the discipline. But this is only an appearance. In deciding last week to become the second shareholder of the Asvel Villeurbanne club, and in announcing its intention, ultimately to become owner, the player actually prepares his conversion. He intends to "give back" to French basketball who trained him, at the Insep in particular, by creating an Academy in his name in the suburbs of Lyon. But it performs mainly economic bet. The amount of its investment for participation that some have estimated at 20 and that will lead to an increase in capital was not unveiled. It is probably reasonable for someone who has 10 million in annual revenues, according to "The magazine team".
For the season underway, the Asvel announced a budget of EUR 5.5 million. A figure for the basket, but modest if compared to those of football. Basketball club to June 30, 2008, posted a profit of 640.000 EUR for a turnover of 3.9 million (non-marketing) and in 2006-2007 the equivalent loss.
Redesign of the competition
If "tp" acknowledges that it could, in eight or nine years, to a final season in green (the color of Villeurbanne), his project is as much entrepreneurial than sports. It help to organize one of the top French clubs (16 times champion of France, including through the emblematic player of the 1960s and 1970s, Alain Gilles), transforming it into European Basketball reference. Last June, Jordi Bertomeu, Director General of the Euroleague, announced an overhaul of competition European Lighthouse (equivalent to the champions of the football league). It is to establish a private system (the Euroleague is a Dutch Corporation 85 owned by the major European clubs and 15 by the Uleb, the Union of European leagues of basketball) and semi-closed, at halfway between NBA franchises and traditional European competitions. The formula, which should enter into force on the back to school 2009, will include 24 teams. 16 First, will be awarded A licence, which will actually be a long-term participation of three years renewable right not related to sports results. The conditions for access to this privileged circle are, indeed, in Euroleague history, but also equipment criteria and, inter alia, the possession of a room with a minimum capacity of 10,000 seats. Seven other teams will be, they qualified each year based on their performance, this will be the champions of the major European Championships. Finally, a place will be reserved for the winner of the Eurocup competition second Continental, homologous to the UEFA Cup.
According to most observers of the discipline, 14 of 16 A license will be assigned Office to the European heavyweights are Real Madrid, FC Barcelona, Rome, Tel Aviv, Istanbul, Zagreb and other clubs of Athens. The system provides for that the last two places of this protected class are issued under a discretionary system of invitations. It is one of these "wild cards" that claims the Asvel. "We have a project room multifunction of 15,000 to 17,000 seats." We have private investors to fund the 90 to 100 million euros of budget. The community of Grand Lyon has available land. "The arrival of Tony Parker will accelerate this dynamic," summarizes Gilles Moretton, tennis the former player, current President of the Asvel, it controls today, with three local industry through the holding company whitefish & Sports. The strategy of the club is also supported by Canal Events, the new subsidiary of Canal , led by the same Moretton that already manage its marketing rights. The latter would become the operator of the new room where to play the Asvel, dependent to the profitable with other events, such as the Grand Prix de tennis de Lyon, it possesses.
In allying with the Asvel, Tony Parker is close, therefore, also of Canal , which he has been a consultant, which broadcasts in France the NBA as the Habs selection games.
