Like Vegeticals which targets the antiaging products

The bio does not know the crisis. Losing other Europeans in recent years, the French seem determined to catch up. Sales of products food without pesticides or little carrier, the increase of almost of found 1 year sales de de l' de près 13 constatée an l' l' de près 13 constatée an nearly 13 13 found an). The explanations are multiple according to the bio agency that promotes the growth of the sector: desire to focus on environmentally friendly products on the environment, rejection of multiple chemical additives and simply taste found food. It remains of course in the order of the phenomenon of niche (read here), but what has changed, it is the increased visibility of these products long confined to the only markets and specialized circuits. This time, the large distribution seized of the subject, multiplying bio references, sold under brand and especially under own brands (DGF). Panorama.

More references

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Pioneer, Monoprix Bio, which was created in 1994, will double this year the number of its food references to 300, distributed in rays or for meat and fruit and vegetables, installed in clearly identified gondolas. These products that represent not more than 2 to 3 of the total range of the sign registered an increase of 25 of their sales last year. It includes the interest of the joint subsidiary of Galeries Lafayette and Casino for this market which pushed her to buy the network of specialized shops Naturalia last summer. Group e. Leclerc, Jean-Pierre Gontier, President of Scamark, the subsidiary that manages the industrial working for the DSD (benchmarks, Eco Plus, our regions have the Talent and Bio Village), refers to a 30 jump. With 100 references in 2008, Bio Village will increase to 300 next year. In Picard, whose monthly catalogue its coverage on the subject in February, it indicates that the bio represents 30 to 45 of the total sales of vegetables.

Other consumer products, cosmetic, textile and product maintenance, follow. Since last year, Sephora launched Green Connection, its brand of Cosmebio labelized hair and skin care products (2). Like Vegeticals, which targets the anti-aging products. The arrival of new references is foreseen this year, says Anne-Véronique Bruel, Director strategic marketing Europe, as well as the introduction of other brands of "red" inspiration, such as Grass Roots, Yes to Carrots or Vegetables (whose packaging is 100 biodegradable). It further notes that "all marks out bio are more more responsive to the request of the public to natural products." "Example, Bare Minerals which abolished the parabens to the formulation of its products for skin and eye makeup".

The bio is also often common cause with the sustainable development and fair trade. Monoprix offers clothing organic cotton (150 articles) in partnership with the association Switzerland bioRe, operational in Tanzania and India, which teaches pay 1 euro per purchased T-shirt or craft creation of Mumbai Creative Handicraft cooperative which employs 350 women from the slums. 3 Suisses declines the organic cotton in a range of over 100 "essential clothing" and its trademark bedlinen Tertio. The group participates since three seasons program Cotton Made in Africa from the Foundation for Sustainable Agricultural and Forestry.

Less transport

At RedCat, the other giant of the VPC, is Somewhere the race lead with five manufactured clothing organic cotton. Arnaud Gonnet, Director of the mark, set a goal to achieve, within three years, half of its products "eco-conscious" references using organic or recycled materials (wool, cotton and linen). He also engaged in fair trade with the Cruselita association working in Madagascar.

Next step: success to increase the share of "sourcing" close to reduce transportation-related pollution. Currently, a quarter of the manufacture of products Somewhere is carried out in the countries of Europe from the East and the Maghreb, the rest comes from Asia and Maurice. At eight, the launch for the summer of a small line organic cotton (6 references), which will be renewed for the winter, is presented as "in line" with the policy of the House that produce 80 of its lingerie and its swimwear in France, Italy and Switzerland. Valérie Carrié, designer lingerie, notes that if Scandinavian and British eight customers were satisfied, and Parisian stores, the "province retailers are more reluctant," probably because of the difference in price: 20 to 30 higher than those of the other produced eight. Fabienne Prouvost, Director of sustainable development at Monoprix, believes that the differential in prices of the order of 10-20 to the disadvantage of the bio from the conventional national brands "is understood by client provided that it explains". Jean-Pierre Gontier builds on the rise of the DSD to lower prices and make "accessible" to all organic products. Which, for the food portion in any case, require imports increased from Italy and Spain, the supply of French products failing to follow the request.