5 billion at catalogue prices immediately replaced by 15 Boeing 777All 690 seats spread over three buildings This has maintained the oligarchic systemThe dollar however increased to yen 11805 yen122 5 of the Code of intellectual propertyIt is in brands such as Peugeot they findThe studios are not close to earn profitsIts sales forecast has been revised downward 5HowOur economic system has been pervertedPerol has played an active role in the folderPersonal mobile television (TMP) is not expected in France as the next revolution of the mobile phone... Far from it. According to a survey conducted by the advertising plant Aegis Media and its subsidiary specialized in mobile marketing Marvellous, 66 of the French are "not at all" or "not so" interested in this technology. Conducted 580 individuals aged 15 to 64 years, in collaboration with the studio Europa Corp. (a mobile licence holder), this survey also shows that only a third of the population declare what is TMP. This may explain this...
"There is a lack of knowledge of this technology by the public because the video on mobile is deemed to be the television currently broadcast on networks 3 G operators." "But this service here is expensive, of poor quality and ultimately quite disappointing," explains Antoine Levêque, Director General of Marvellous. It must be said that the "real" TMP has taken a serious delay ignition. It was to be initially launched in the summer 2008 for the Beijing Olympic Games.
But, absence of an agreement between the three mobile operators (Orange, SFR and Bouygues Telecom) and sixteen channels of television on the funding, the record remains blocked. This led the new Secretary of State for the digital, Nathalie Kosciusko-Morizet, to appoint a mediator last week: the producer TV Cyril Viguier, who is supposed to unblock the situation before the end of April.
How success in these conditions the launch of TMP One of the issues is on terminals that will allow to receive mobile television. According to the survey, a majority of those interviewed want to receive the TV on a multimedia player and a portable console (63) rather than on a mobile phone (37). And, in fact, 86 of the French would be willing to pay 50 euros in addition to a player or a console to receive the TMP.
Another question: how is ready to pay the consumer to monitor emissions preferred on small screen Nearly half of respondents (49) would be prepared to be billed between 3 and 5 euros per month for access to mobile TV.
Who will pay
No problem, while the cover of one third of the territory would be already 50 million euros, "one can agree on the funding of the future dissemination of the TMP network", said Antoine Levêque. "All players take for granted that the subscription is the only possible source of income." If it is different from that of traditional television, or advertising, can be interesting. "For 75 of the interviewees, the mobile advertising can enable to get the coupons, information on products (54) or further help the geolocation of the nearest stores (48).
But the programs must also adapt to this new mode of mobile broadcast. Viewers want to short, exclusive programs to "take advantage of a different offer in terms of proposed content (41) and hourly programming (39). .
Those surveyed also want to stop and resume a program (69), access to on-line information such as weather, traffic, stock market prices (58) and save programs to see back (56). But be mobile TV finally launched... Nathalie Kosciusko-Morizet should say a little more today at a press point, on the manner in which it has to do to accelerate the countdown.
