With the key many steaks and roasts potentialWimbledon against Danone if I summarizedMorzine seems more affected by the crisisand the departments concerned work employmentA case that will have 15 years to developBanks still maintain thousands of tradersThe market for Chinese banks is about to closeThis option should help reduce the number of claimsIt also wants to plead for a relaunch of the Doha roundToday three quarters of the French roll lessFacing advertisers dé-
stabilized by the crisis, the one has more compass. "The demand is less than the offer of advertising and there is strong pressure on prices", yesterday acknowledged Nonce Paolini. Stingy in detail, the CEO of the TF1 group did not wanted comment on published data on the eve by Yacast, announcing a drop of 19 of the advertising turnover gross (before commercial discounts) of the first string between January 5 and February 15. "The beginning of the year is bad, but the hearing of TF1 will be not badly", he simply provided.
The change of the advertising deal since January 1 with the removal of the France television advertising after 20 hours is therefore for the time being of no assistance to the.
Without visibility, the subsidiary of Bouygues is clearly preparing to difficult days. Its "assumptions" current which, says, are not forecasts expect to net consolidated sales down 9 in 2009, after a decline of 5.3 last year, where it is established to 2.59 billion euros. The net benefit, melted by 28.1, to EUR 164 million. The performance of the antenna of TF1, reflect advertising conditions deteriorated in recent months, and the erosion of the hearing reduced from 30.7 to 27.2 in one year. With a decline in revenue from 4.1 to EUR 1.6 billion, the one suffered more that its rival M6, whose revenues declined by 2.6 in 2008.
Removal action
Should be not less that TF1 action rectifier yesterday on the stock exchange, down 14,52 at the close, 6.625 euros. Investors were also disappointed by the amount of the expected dividend (0.47 euro) and by the "battle plan" announced to deal with the situation.
Crisis requires, the TF1 group wants to save 60 million euros this year. Amount is 236 million, with the potential loss of turnover envisaged, has left financial analysts on their hunger.
But it's a first for the group, rather accustomed to household in discretion! Starting with the last year where, in fine, the restructuring have still cost EUR 42 million. Hunting costs will therefore continue to all floors. The provides no social plan, "which would not make sense at the present time". But after a recession of the staff of 103 employees in 2008, departures only will not replaced this year.
In addition, contracts for the purchase will be renegotiated, reduced overhead.
The cost of the grid of programs must also be "adapted". "Since 2001, it has increased to EUR 30 million not year, i.e. an increase of 26." "In 2008, stopped on this progress, which had become unbearable and without object," commented Nonce Paolini, on this topic, also, little disert. Only indication: economies will focus on flow (games, entertainment) emissions, and better management of its inventory of programs.
TF1 also considers having a margin of manoeuvre to reduce the amount of purchases of rights, "better by choosing the films to produce" or being "proactive" to bring down the cost of the sports rights, for example those of the Euro 2012. This strategy must be conducted "without degrading the hearing", points out A pattern. The priority remains to be leader during the strategic advertising plan of the avant-soirée beaches ("access"), the "prime time" and the second part of evening. Thus, the decision to renew the "Star Academy" this year is always in balance.
At the same time, the group will accelerate its declination on the Web strategy of broadcasts to the antenna. Since Nonce Paolini is convinced: "the model TF1 is not at risk if we know make the taste of the day."
