Products of the season at optimum maturity01 yesterday in Sydney after a flight of 12Remains that the negotiation is not always easy7 million copies of his famous phone in 2008Another track yet the call to detectives76329 points while the S P 500 dropped 4Assailed by photographers Nicolas Hulot apologizes for their diagnosis must ensure their reliabilityA multimodal esplanade with a cost of EUR 49The statements by the Governor were doped yenWhen that Catherine M. decided to shed its Mini a real, a former she did the Tower of dealers with a specific idea: a budget of less than 10,000 euros, five doors to not resign his shoulder whenever children climb on the back, no air-con and little technology as possible. For the first time in forty-two years, this loyal buyer of used vehicles has signed a purchase order for a new car. An exception "No, said Vincent Dupray, Director of development in the automotive Department of TNS Sofres." With the case-sensitive and ecological bonus bonus, the French become Hunter of premiums. 
The Institute conducted a study last December which indicates a rapid adaptation of drivers to the economic crisis. They have housing. "People want to spend less for the purchase, maintenance and the pump", summarizes Vincent Dupray. They have reduced their travel, causing an immediate impact on the number of hypermarkets, highways and gas stations. "The French feel crisis for a long time, well before the financial earthquake and its consequences: recession, unemployment...". The increase in fuel these past four years had already prompted half of drivers to limit their routes and 27 are there are resigned since the crisis, says Vincent Dupray. Today, three quarters of the French roll less. "They resort to other means: transport share, carpool, bike, walk... And when they cannot do without their spacecraft, they optimize their touring to only perform a round trip.
Economic stagnation reinforces a blow of brake on sales much earlier and already due to the sense of loss of purchasing power. The slowdown is structural. "Households are now several vehicles. This multimotorisation has generated a reversal of trend for smaller models, reinvigorated by the unemployed. "The lower to the M1 (Megane, 307 or C4) segments are now 72 of the Park, compared to 59 in 1991," said Vincent Dupray. "The range downhill is also notes in the rental, and Enterprise fleets now constituted 50 of M1", said Pascal Feillard, Director of marketing and strategy at SAP.
Identity mirror
Cars displaying less than 120 g/km of CO2 accounted for 20 of the sales of new vehicles in 2007, 35 in 2008 and 46 in January, according to the count of TNS Sofres. "Eco-Tablet sensitivity is high, that the acquisition deals segment B (207, Clio, C3...)." "It is expressed in three quarters of these buyers, then only a little less than half of the clients of sedans and 4 4 to take into account," said the head of TNS Sofres.
The French are now waiting to see clearer, encouraged by the multiplication of premiums and promotions. They are more reluctant to bargain. "A quarter of them were systematically price, 15 are and 24 intend to do so," noted Vincent Dupray. Internet contributes. "The client is informed, compares and sharpens its arguments when he enters a concession", confirms Pascal Feillard. The price remains the first choice test, but the consumption of the vehicle is on the rise. Switch the values. The purpose of dream car became object of use.
The new generation born between 1965 and 1979, called "Mobile-moral" by sociologist Jean-Luc Excousseau, adheres to the concept of transitional possession, such rental. Unlike his elders, she seeks more range rise, but the car "multi-function". What Gerard Mermet calls the "écomobile", both ecological and economic, as opposed to the "égomobile". It is no longer a statutory showcase, but identity mirror.
Aesthetics loses nothing of its force of belief: it is the second criterion of purchase, according to Pascal Feillard: "even in company fleets, the employee makes its choice, in a given budget, based on the style." Vincent Dupray believes in "a quarter actually désinvestis motorists." For others, "the individualist movement has more sense, but they do not want to even blend in the mass," insists Charles Wassmer, founder of the eye directions, prospective marketing firm.
