To do this we play the transparency of prices

With the decline in real estate transactions, sales of built-in kitchens do not wear at best. On 2008, Fournier, owner of Mobalpa group, saw its sales decline by 2 to EUR 226 million, and has not disclosed its net result he also declining. And 2009 was no better, announced since in the month of January the activity of the manufacturer of Annecy decreased by 10. "But February went well, according to our distributors." "Customers are income," said Bernard Fournier, CEO, on a stable turnover for the year. For the moment, the Group family, also of the room and bathroom storage, did not use technical unemployment for its 1,100 employees. "We have used all the cartridges to avoid this solution, is the leader, first by ceasing the use of all our acting, i.e. 100 people on average. And from December until may employees take their RTT every Friday afternoon.

Fournier hopes that the resumption of the commands in February to run its factories until July. "Our interrogation is back in September." We remain a measured optimism. "Since its inception in 1907, the Thone Group (Haute-Savoie) has never been of redundancies.

Industrial recovery plan

This decrease in activity comes (marks Perene, Socooc) will complete in 2009 an important industrial recovery plan launched five years ago. Its goal: better respond to the request, with the repositioning of its flagship brand Mobalpa to a more accessible price level. A strategy which falls to at the time when the French shake the belt. Kitchen manufacturer is now the heart of the market, or an expense average between 4,500 and 7,000 euros, whereas previously, Mobalpa had a heart of range around 8,000 euros: "It is the bulk of the market with 35 of sales," says Laurent Marguerettaz, commercial Director. All of our competitors such as Ikea, are present in this segment, and we had to fight there. "Instead of lowering its tariffs, Mobalpa decided to expand its range to lower budgets, with cuisines from 3.230 euros, while playing on innovation.

The mark as deleted a dozen models for 2009, and its more accessible offer doubled to 40 of the range. Instead of veneer wood, offers facades in melamine that produce the same effect at broken prices. "We must maintain our difference in giving more to our customers for their budget, summarized Philippe Croset, the Director of the sign. To do this, we play the transparency of prices. "The new catalogue gives, depending on the arrangement of the kitchen, different rates"because it is a pleasure purchase that fear in the stomach with fear of being wrong and to rip off." With this policy, this will be the end of the bargain stores. "This offer will be supported by a broad campaign in 2009.

"We hope that this strategy will cushion the crisis which is very violent, resumed Bernard Fournier.". Our industrial plan in addition to EUR 80 million will help us to develop these new products. "Still 11 million will be invested this year in its three industrial sites. Fournier build also on export to take, while it represents only 10 of sales, particularly in Belgium, Switzerland, and Scandinavia. She signed with a partner in Singapore. Already three openings of stores are planned in 2009 in Sweden, England, and Thailand. Will then Sydney and Algiers.